Kids Area to sharpen its profile

20/02/2008

March will see the Kids area welcome two prominent newcomers: incorporating the brands Diesel Kids and Unisa the area will provide a representative cross-section of today’s children’s shoe market. The concept of mixing individual brand stands with the Kidwalk section and enhancing the buying experience with the Kids’ Business Brunch (a panel discussion covering ever new market-relevant subjects) has gone down well with both exhibitors and visitors alike. The title of the next Kids’ Business Brunch reads: ‘Kids as Shopping Decision-Makers – What Role do Children Play in Purchasing-Decisions? Are they Influencers, Motivators or Decision-Makers?’ Brands such as Chérie, Falc, Legero, Primigi, Richter and Ricosta in the Kids area as well as Camper for Kids and Time in the kidwalk Area will be represented once more this time.