Urban Paradise

Trends Spring Summer 2009

The pace of technical innovation is changing our urban lives while, at the same time, networking and the media’s ability to multiply both increase speed, virtuality and individualisation. This triggers an emergent longing for emotional focus and a sense of balance.

How does fashion link our desires and longings with urban life and how does it make modernity a sensual experience?

Fashion toys with the lightness, freshness and brilliant colours of modern materials. It stimulates that mix combining both nature and technology. In terms of styling the interplay of CASUAL & CHIC describes our need for modern clothing.

Colour is the key to emotionality and makes Summer 2009 an optimistic season. Colour animates our reality and gives us the opportunity to convey positive moods and emotional messages. In so doing lightness, neutral and bold colours are more in evidence – lively pastels complement these to form surprising harmonies. Colours at last appear no longer as just plains as they did for a long time and now a variety of nuances underline the presence of colour.

To create individual looks colours AND patterns act as the perfect stimulus here. Patterns with their very varied sources of inspiration characterise the different colour moods. They tell stories of resplendent nature and luxuriant summer or they blend impressions from journeys through the different cultures of this world. Abstract motifs from the art scene are also increasingly borrowed by fashion and are used to decorate dresses, bags and even shoes.

This season’s fashion features many style preferences. Casual and sporty styles look considerably more grown-up or even more feminine. In young fashions emotionality toys with hippy elements and draws on retro themes for inspiration.

Though also looking more modern is the new colour and pattern mix – opening up new perspectives with its imaginative luxuriance. The innovative approach to patterns is decisive here: alongside abstract clarity, patterns appear as generous expanses of colour, as randomly positioned designs or as graphic pattern mixes.

Illustrating colour as unexpected combinations and refreshing designs is the challenge for an emotional summer season.

• The trend focus and key themes for the presentation of shoes and accessories are:
• Obviously an innovative approach to colour – in new harmonies, combinations and designs
• Moccasin variations & colour
• Lightness, paleness and non-colours (in combination with pale soles)
• Modern sandals (as new companions for suits)
• Hybrid sneakers, sneaker adaptations (casual & chic)
• High-front styles
• Decorative lacing, ties and drapes
• Print & patch (colours, textures, patterns)
• Decorative soles and heel variations
• Modern textures and technical material innovations