Here comes your latest SHOESletter, the GDS online journal with all the news on shoe collections for Autumn/Winter 2009/10. The topics in this issue include the theme universes "upper style" in Hall 4 and "superior" in Hall 5.

Happy Reading
Your GDS Team

Hall 4: upper style

upper style – Renowned premium brands show their new collections here in Hall 4. The range is fashion-focused, wide ranging and caters to all demands of urban life – day and night. High-quality materials and an exquisite finish go without saying. A particular focus on craftsmanship and tradition is found in the incorporated prime square area.

Also located in Hall 4 is the GDS runway TRENDS ONSTAGE: Numerous trend shows reflecting all theme universes present the new shoe fashion over the duration of the fair.

Hall 5: superior

superior stands for international collections, superior quality, classic looks, assured style and a modern touch. The range in Hall 5 spans relaxed casualwear, chic city styles through to proper business looks.

Baldan

Baldan is located in Italy’s bastion of shoemaking in Riviera del Brenta and produces high-quality, modern-style women’s shoes. The small family firm was founded in 1948. Today alongside several European countries the company supplies the USA and nations in Asia. So what makes these shoes so successful? “The fusion of experience and inspiration,” says company head Andrea Baldan.

Harajuku Lovers

"Let the cuteness begin" is the website slogan of Harajuku Lovers, the second fashion, shoe and accessories label by pop and style icon Gwen Stefani, famous as the singer in the band No Doubt and as the designer of the L.A.M.B. line. The collection comes from the USA. The name comes from Japan where being cute is an established cultural phenomenon. In Harajuku Lovers shoe styles sweetness is centre stage. The look is childish, lovable, fresh and playful and is reminiscent of typical Japanese comic manga and anime characters.

Lamb

L.A.M.B. stands for "Love.Angel.Music.Baby". Her first professionally marketed fashion line came onto the market in Summer 2004 followed naturally by successful shoes. The shoes range grew until Summer 2007 when a complete line with styles for men, women and children developed. L.A.M.B. shoes are produced in Italy, Spain and China made exclusively using high-quality Italian skins.

Royal Belts Neri

The classy name Royal Belts Neri is synonymous with Italian women’s belts. The company of the same name was founded in Pescara in 1995 by siblings Fabrizio and Sabrina Neri. The design is sophisticated, young and modern. Inspiration for the belts comes from throughout the world. The Made in Italy label guarantees production to order in their homeland. Great importance is attached here to first-class quality of the materials and skilled craftsmanship.

Trend Flash Autumn/Winter 2009/10

The GDS colour theme Obsession is considered to be very promising in commercial terms. Dark, shady-black colours – also in combination with pure black – create a highly commercial look across the board. Favourites in the series are blood reds and reddish violets. The tones look ever new on the most varied of surfaces – which can be matt, smooth, soft, robust or textured breaking up the dark feel to great effect.

The design is clean, straight-lined and minimalist, austere to hyper feminine and sometimes a bit dramatic. Key details include sculptural elements, draping, flounces, ingenious little pleats, different degrees of shine, contrasts thanks to the material mix and new gothic and biker elements. The materials used here include shiny and patent leathers and suede with hip textiles like lace, knits and jerseys.

Düsseldorf Tip: 'Room to Cook'

At the latest since the enhancement of daily TV viewing through numerous celebrity cooking shows one thing has been clear: Cooking is in, cooking for yourself is cool, cooking with others - the absolute hit! In Düsseldorf the first restaurant has now opened in which all guests are not only allowed to help but must, because in the new “Room to Cook” every guest must produce their own meal – of course professional chefs are on hand with support and advice.

The courses have different motifs such as for example German cuisine, Tifosi (beginners), world-class, snack or something for the boss, they are focused on typical German or Italian cuisine, exotic recipes or how you can quickly create a delicious meal for guests at home.

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www.messe-duesseldorf.de
info@messe-duesseldorf.de

Amtsgericht Düsseldorf HRB 63
Managing Board: Werner M. Dornscheidt (Chairman)
Wilfried E. Moog, Wilhelm Niedergöker, Joachim Schäfer, Herbert Vogt
Chairman of the Supervisory Board: Dirk Elbers

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