Here comes your personal SHOESletter, the GDS journal with all the news on the Düsseldorf shoe fair and the 2009/10 orders season. In this issue discover more about the 'urban”' and 'design attack' zones in Halls 1 and 3.

Happy Reading
Your GDS Team

Please take note of the change in the opening hours:
Friday : 9 am - 7 pm, Saturday: 9 am - 6 pm, Sunday: 9 am - 5 pm

Hall 1: 'urban authentic' & 'urban spirit'

urban authentic Trends meet tradition, timelessly modern heritage brands feature famous originals and brand-new, original highlights.

urban spirit – Fashionable shoes can be produced in wonderful harmony with nature. Manufacturers with eco principles and commitment to the environment prove just that.

Hall 3: 'urban active' & 'urban fresh'

urban active – The platform for sporty urban and active wear unites style with performance: functional, comfortable and trendy.

urban fresh – Lifestyle and fashion brands find their forum here: trendy labels, commercial in retail.

WLM New Zealand

The New Zealand company WLM New Zealand manufactures sheep's wool boots of high-grade twin-faced sheepskins. The style is popular around the globe—after the hype of the past few years, it is considered a modern authentic classic and is completely typical for the oceanic and Australian continent. Nonetheless, the shoes are functional: Sheep's wool adjusts perfectly to temperatures—they warm in winter and cool in summer. The wool absorbs an incredible amount of moisture without feeling wet. WLM is the acronym for Wear Like Me. There are styles for women, men, kids and babies, and the boots are all made in the homeland.

design attack

“design attack” is the GDS terrain for approx. 100 design newcomers from all over the globe. This separate area in Hall 3 serves as a springboard into the business world – the place to make contacts and meet international buyers. Amongst retailers this area has long since been considered a treasure trove for that something special. The 10th edition headed by the motto Queen Alpin is devoted to the fascinating contrasts of multi-layered, global youth culture.

London is hip in this scene: this is the place where tradition meets modernity, where the Royals meet the world of clubbing. As cold as ice design attack simply ships the hot British trend metropolis off into the Alps as a sophisticated ski resort. A crazy combination of independent fashion, urban and underground streetwear, accessories and lifestyle products is presented here in rustic chalets amongst mountain slopes, glaciers, Big Ben, red double-deckers and black cabs.

Music and dance performances turn it all into a real event. On its anniversary entertainment value is a particularly high priority: the climax being the Queen Alpin Party on the first night of the fair, Friday 13 March, 7 pm.

design attack: Belana Ric Batu

Do stones hold healing powers? German designer and precious stone expert Beate Tschirch from Wiesbaden invites you to dip into the harmonious beautiful ideal world of jewellery for women and children from her melodious-sounding label Belana Ric Batu. What’s special about her pieces is that they are not only spiritual but also very chic and modern with fun and appealing names. The stones used are energy-tested and on request can be worked into individual pieces of jewellery especially tailored to the wearer’s needs to assist them in their everyday routine.

G. Dubay

One of the newcomers to the Design Attack Area at GDS is Austrian designer and painter Gabriela Dubay Paukner. With her bag collection G. Dubay she brings art into our everyday lives. In her new collection impressive surreal images with names like Autumn Dimension, Relationships and Transition decorate bags fronts in warm autumn colours like brown, yellow and orange. For her Fire and Ice, Face and Game winter styles she focuses striking patterns and high-contrast colours like black, red and white.

Brazilian Footwear

Follow this Sign – the logo of the Brazilian Footwear trading group, an inventive variation on the national flag, leads the way to the Brazilian section in Hall 3 at the forthcoming GDS in massive style. Other Brazilian collections can be found in Halls 5 and 6.

Their special flair for trends, convincing know-how and wide range across all genres make Brazilian shoes increasingly interesting for the European market. In 2008 37 million pairs of shoes worth US$ 663.4 m were delivered to Europe. This quantity represents a 22.4% share of the country’s total exports of 165.7 m pairs.

Trend Flash Herbst/Winter 2009/10

Collected – The urban hype of the previous seasons continues but will level out in Autumn/Winter 2009/10. Entering the picture as a new trend is cheerful rural living with a slightly informal mood – great for translating in the Collected theme. Clear, complementary contrasts and strong whisky and cognac tones make for a colourful picture here. With patterns, too, inspiration is drawn from unlimited resources. The look is lavish and young and loves the mix. Almost too much is exactly right here!

Tartans, Canadians, Glen checks and kitchen patterns… checks in all their variations join in here and play a key role, not just on their own but also in daring combinations. Inspiration here also comes from arty-looking collages, Impressionist patterns, patchworks, colour blocking in two or more colours, Paisleys, classic Nordics, eastern folklore, oriental rugs, camouflage variations and many other sources …

tour de menu

Only nine days after the end of the Carnival season the culinary season will start with the 'tour de menu' in Düsseldorf. On 26 days 51 cuisine teams will present their special 'tour de menu' creations from 6 to 31 March 2009: from up-and-coming to star chefs: all chefs and restaurants will participate in the contest with creative, versatile and inviting menus “cooking for” the covetted triumph.

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Messe Düsseldorf GmbH
Messeplatz, Stockumer Kirchstr. 61, 40474 Düsseldorf , Germany
www.messe-duesseldorf.de
info@messe-duesseldorf.de

Amtsgericht Düsseldorf HRB 63
Managing Board: Werner M. Dornscheidt (Chairman)
Wilfried E. Moog, Wilhelm Niedergöker, Joachim Schäfer, Herbert Vogt
Chairman of the Supervisory Board: Dirk Elbers

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