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Dear Sir or Madam,
Here comes your personal SHOESletter, the GDS Journal with all the news on the Düsseldorf shoe fair and the 2009/10 ordering season. In this issue you will find out more about baby, first-step and children’s shoes and the ‘kidwalk’ area in Hall 7a.
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First-Step Shoes
– Imperceptible on the Feet
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GDS with more than 130 Children’s Shoe SuppliersThe Big GDS World for our Little Ones
Over 130 suppliers of baby and children’s shoes are presented at GDS. As part of the range children’s shoes feature in the lines of many exhibitors and are integrated into the GDS lifestyle worlds. The separate themed world ‘kidwalk’ is located its own Hall 7a, close to the North Entrance.
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Kids Business BrunchMaking Children into Customers!
What’s in today is already out tomorrow! How can the branded shoe sector generate lasting customer loyalty amongst children and parents in times of stimulus satiation and constant change? Ingo Barlovic from the market and trend institute “iconkids & youth” from Munich knows the answer to this question and will be giving a talk on the Saturday of the fair entitled “Nothing but Kids! Making Children into Customers!” on the ground rules for dealing with children and their parents. This will be followed by a discussion offering a chance for those attending to exchange ideas and experiences.
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Imperceptible on the Foot
Going barefoot is ideal for the healthy development of children’s feet and this is a fact known and propagated by the shoe sector. However, even with their first steps their little feet also need protection against the wet and cold and injury and this protection is offered by first-step shoes. So what makes a good first-step shoe? "The best first-step shoe is imperceptible on the children’s foot," say the Shoe Institute in Offenbach. Consequently, first-step shoes should guarantee the greatest freedom of movement through great flexibility in the sole and around the heel and they should be able to follow any movement of the fore and back part of the foot and heel. |
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Anna & PaulOnly Barefoot is Better
Anna and Paul are her children’s names and also the name of this fashionable first-step shoe label by Sonja Rendez from Cologne. Since 2001 the fashion designer has been creating “hip, high-quality and healthy baby shoes”. She received her first orders right at the kids’ playground. People had noticed the soft, little leather shoes she had sewn for her son for that transition time between crawling and walking. Today she produces two collections a year with over 35 styles in topical trend colours. “Only barefoot is better,” says Rendez. |
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BabybotteTHE Synonym for Children's Shoes in France
The story of children's shoe label Babybotte began with the French man Georges Bidegain. In 1936, he founded a company to design children's shoes in Pau, a town in Southwest France. Already in 1949 the Bidegain company and the Babybotte label were famous. The products became THE synonym for children's shoes in France. |
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BobuxThe Shoes that Stay on!
Bobux are baby shoes from New Zealand: they look cute, fit tiny feet perfectly, are made of ultrasoft, breathable leather, keep children warm in winter, cool in summer and boast a non-slip, durable suede sole that makes for a sure step. Plus – and this is likely to be most convincing argument for parents – Bobux shoes might be easy to put on but can hardly be taken off again even when little baby fingers are fidgeting wildly. The incorporated elastic holds the shoe firmly and comfortably in place on the foot “and that’s where it stays”, assures the company. |
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JochieSpeciality: Narrow Lasts
Jochie International B.V. from Gilze in the Netherlands have been making children’s shoes with their famous tried and tested narrow lasts already since 1951. Until 4 years ago the company concentrated solely on the home market. But then they began distributing to their neighbouring countries.
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Kolev and KolevPlayful Shoes in Many Sizes
In the words of Kolev and Kolev, "Children need to play, and our shoes are made for playing." It's all about good children's shoes with the Bulgarian children's shoe producer located in Sofia; all about styles that children barely notice they're wearing—shoes that are trendy in design, expertly crafted and ensure healthy foot development. The wide selection of sizes should be especially interesting for Central European retail: there are shoes for babies, girls and boys, from size 17 to size 40. |
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NoëlComfortable Lightweights
As one of the largest French children's shoe manufacturers, Noël—based in Vitre—specializes in comfortable lightweights. A patented manufacturing process makes their Smartlite soles, made of thermoplastic polyurethane (TPU), roughly 40 percent lighter than conventional rubber soles, yet nonetheless extremely rugged. The soles are designed, developed and produced in-house. |
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OrchestraA Clearly Defined Concept
As a vertically operating chain, the French company Orchestra sells fashion and shoes for babies, girls and boys. The concept is based on clearly defined foundations: The latest up-to-date styles, constant renewal of stock, prices to suit everyone and lasting quality. |
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OxxyGood Contact
Based in Schijndel, the Dutch company Oxxy produces and imports leather shoes for babies and toddlers. Comfortable basics are available in a broad selection of colours, in leather and suede, in the small sizes 14, 16, 18 and 20. Cute details such as prints and bright colour mixes decorate the Fun Baby line in the sizes 17, 19, 21 and 23. |
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Legal DisclaimerMesse Düsseldorf GmbH
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