GDS: The Premium World to boast a new structure

Dear Sir or Madam,

Here comes your first SHOESletter for 2010. At regular intervals up until GDS in March we will be keeping you posted with the latest news on the Düsseldorf shoe trade fair and the 2010/11 Autumn/Winter season. This issue features our newly organised Premium World in Hall 4. Find out more about this and attractive newcomer collections below.

You can also find comprehensive and constantly updated information on our database. And at the Ticketshop you can already now order your GDS admission tickets at especially attractive, early-bird rates.

We look forward to seeing you again in Düsseldorf.
Your GDS team

Trends: rooted, encouraged, surprising

A new realism is gaining ground in the fashion for Autumn/Winter 2010/11, fashion must “work” for everyday life; the focus is on perfectly normal (street) life. The key silhouette: skinny legs. Tops feature generous layering. Shapes envelope the body in a loose fit, anything goes from short to approx. knee-length. Strong separates make for diverse fashion through highly individual combinations – seamless total looks are taboo. The matching shoes: familiar styles will remain but there will be plenty of innovation in leather finish thanks to, for instance, highly versatile, dull and roughened finishes and eye-catching graduated colour shades.

At the GDS Premium World in Hall 4 approx. 170 international exhibitors will be presenting their new collections for Autumn/Winter 2010/11. New improved segmentation into the three areas prime² (prime squared), upper style and white cubes eases orientation: in the new prime² area the trade fair’s functional, light stand construction system provides high-quality labels offering up-to-date design and tradition-rich craftsmanship with an ideal presentation platform. At a separate prime² reception visitors will be welcomed personally. Admission is free. Also freely accessible is the upper style Area. The difference to prime² is that here high-quality collections are exhibited on exhibitors’ individual stands. Admission to the white cubes Area with trendsetting and progressive high fashion will remain exclusive as per usual.

The high-quality women’s shoe brand Alberto Fermani of the Italian shoe company AEFFE S.r.l. from Petriolo is devoted to a “new femininity”. The look is inspired by a romantic and unconventional bohemian style and the urban-glamour of modern cities. Shapes are rounded and exact, deliberately foregoing extra-high heels and rich details. Matching bags are also available. >>> Alberto Fermani

The French label Pataugas – Paris comprises sophisticated sneakers “the way the French love and buy them. They are enchanting, unique, playful and high-quality.” This is how Martina Denkstein, owner of the trading agency of the same name in charge of distributing this line on the German market, describes the style of the collection. Organic materials like cotton for the uppers, latex for the soles and vegetable-dyed lining leathers are used here. There are styles for women, men and kids.

A special highlight: for the company’s 60th anniversary star designer Jean-Paul Gaultier cooperated on collection design. >>> Pataugas

Those in search of authentic American vintage style in a high quality are likely to strike it rich at HTC – Hollywood Trading Company. This label is an icon for glamorous rock’ n’ roll lifestyle. “Casual Deluxe” is how Creative Director Zip Stevenson describes the spirit of the collection. Stevenson loves American flea markets – for him they are an inexhaustible source of inspiration. Celebrity HTC fans include – by company accounts – Madonna, Robbie Williams, David Beckham and Claudia Schiffer. In Germany the line is handled by Agentur Toepfer in Düsseldorf. >>> Hollywood Trading Company

“Shoe making is an art form and, as such, it should be unique” is the philosophy of Greek shoe designers Doxis and Natasa Pargianas. Under the label Pargiana they create luxurious women’s shoes. The style: classic elegance blended with new design. The siblings learnt the trade from their father Nicolas Pargianas, who founded the little family business in Thessaloniki in the mid 1970s.
>>> Pargiana

The shoes from this brand-new Berlin label S_TA (pronounced “Esta”) “are designed to feel as if you were wearing the future on your feet” according to company accounts. Creating her styles with a slightly futuristic feel Esther Luckhardt was inspired by the Japanese art of paper folding: origami. Clear lines and clean shapes determine the look while sophisticated folding is shown off to its best advantage by foregoing visible seams and distracting material combinations. >>> S_TA

Fritzi aus Preußen is a brand of the Berlin Liebeskind Design Studios. The handbag label is the brainchild of Creative Director Franziska Adler, known as "Fritzi". Her design mission is to create “fresh, clear and individual styles". Little details are particularly close to the designer’s heart; these are what give the pieces their unique look and optimum functionality. >>> Fritzi aus Preußen

Going to Düsseldorf? Then "GotoRio" is exactly the right place for you. Created by 3 Rhineland bloggers "GotoRio" is a highly subjective online travel blog that reports on their personal (travel) preferences. And these cover nearly the whole world with the exception of Rio. And since the authors live and work in Düsseldorf, this city also occupies a very special place in their virtual world. Over 30 restaurant and shopping tips can be found here – always authentic and always described in a highly entertaining style.

"GotoRio" introduces us to one of the currently most exotic and hip locations in Düsseldorf – "Bobotie". Capetown cuisine comes to Bilk – where they serve ostrich, springbok and king clip fish along with South African wines. The restaurant is quite small so make sure to reserve a table.

Small, hip and exotic – adjectives that also describe the "Luang Prabang" in Flingern. In this modern setting here you will find South-East Asian – or to be more precise – Laotian cuisine. The food is inexpensive and prepared fresh, hot is really hot and the cocktails are infamous.

Messe Düsseldorf GmbH
Messeplatz, Stockumer Kirchstr. 61, 40474 Düsseldorf , Germany
www.messe-duesseldorf.de
info@messe-duesseldorf.de

Amtsgericht Düsseldorf HRB 63
Managing Board: Werner M. Dornscheidt (Chairman)
Wilfried E. Moog, Wilhelm Niedergöker, Joachim Schäfer, Herbert Vogt
Chairman of the Supervisory Board: Dirk Elbers

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