Electric City by 'design attack'

01/02/2010

Electric City in Hall 3

The GDS Metropolis for 100 Hot Newcomer Labels

The design attack area of GDS is considered by retailers to be a real treasure trove for special items. Under the new motto Electric City 100 red hot design newcomers will be coming together again in the special area of the urban Hall 3 for the forthcoming GDS. These include brands like Barund, Colors of California Art, Dipper, Duckfeet, FSH, Herzstück, Hummel, Lomloms, Pololo, Schuh Bertl, Taschendieb and 80%20, to name but a few. The collections will be presented at neutral stands but the surrounding scenery is quirky: Electric City beams 80s fashion and music into our lives today, taking an ironic slant on this glamorous decade, mixing it with the mega trends of the modern era – metropolisation, urbanisation and digitalisation – and looking ahead to the future. Also featuring are Godzilla, a breath-taking skyline, a chairoplane, game consoles, synthetic beats and fashion shows. This “urban oeuvre” even boasts its own newspaper, the “Electric Times”, covering everything on the design attack area and the hip scene of fashion destination Düsseldorf.

Fashion-Shows:
Friday, 12 March 2010 at 1.00 pm and 4.00 pm
Saturday, 13 March 2010 at 1.00 pm and 4.00 pm
Sunday, 14 March 2010 at 1.00 pm and 2.30 pm