urban World in Hall 3

01/07/2010

Street and Urban Wear at GDS

A Broad Spectrum with Optimised Structure

Hall 3 is home to the multi-faceted GDS world of street and urban wear. On show here are both famous brands and recent discoveries. Newcomers include young fashion collections by Björn Borg, Brunotti, Canterbury Leather, Feud London, Helly Hansen, KK by KOAH, Napapijri, Pointer, Redfoot and Victoria, to name but a few.

Clear organisation ensures optimal orientation: authentic icon brands with a tradition are on display on the urban authentic area while the fast-moving lifestyle brands can be found in the urban fresh area. The collections of the urban active zone fuse utility and comfort with an aspirational fashion statement while the design attack area is reserved for promising design newcomers.


The Lounges in Hall 3 also serve international delicacies and provide a place to relax or gather information; this includes the GDS Internet Lounge of the First-Blue publishing house. This online magazine for fashion, style and urban culture not only gives exhibitors and visitors access to the World Wide Web but also provides information on the trade fair, special brands and lots more.