urban & design attack in Hall 3

Ideally Structured:
The Multi-Faceted World of Street and Urban Wear

Dear Sir or Madam,

Here comes your personal SHOESletter: this week’s theme is our young urban world in Hall 3, the forum for international sportswear, street fashion and denim brands. In this issue you will find news revolving around hot sneaker trends, exciting labels and the quirky design attack scenery. For more information go to the trade fair portal at GDS-ONLINE.com.

We look forward to welcoming you

The GDS Team

Hall 3 is home to the multi-faceted GDS world of street and urban wear. On show here are both famous brands and recent discoveries. Newcomers include young fashion collections by Björn Borg, Brunotti, Dominion, Feud London, Helly Hansen, KOAH, Napapijri, Pointer, Redfoot, Wrangler and Victoria, to name but a few. We once again look forward to welcoming British Knights, Doc Martens, Fly London, Pepe Jeans London Footwear, Snipe and EMU Australia, ...

Clear organisation ensures optimal orientation: authentic icon brands with a tradition are on display on the urban authentic area while the fast-moving lifestyle brands can be found in the urban fresh area. The collections of the urban active zone fuse utility and comfort with an aspirational fashion statement while the design attack area is reserved for promising design newcomers.

Other renowned urban labels like Diesel or G-Star can be found in the white cubes area in Hall 4.

Can sneakers still hold any surprises for us? In the 2010/11 Autumn/Winter season they manage to do so with a mixture of retro elements from various decades, as hybrid forms, in new colour combinations and metallic looks.

Styling elements and designs from any era are picked up on at will – from urban loafers, boots or bootees: calf-high, laced styles on sneaker lasts and soles are presented as boots. Lyra eyelets decorate Chelsea boots. Rough biker styles and classy low-cut calfskin styles with a vulcanised soles symbolise urbanity. Some sneaker uppers rest on narrow, refined lasts – other more rustic ones, on profiled soles.

Amsterdam-based trend forecasting agency Ytrends specialises in young fashion footwear and sneaker trends. The both informative and entertaining lectures and seminars presented by owner Nicoline van Enter are popular with manufacturers and retailers the world over and have long since become a fixture at GDS.

From 12 to 14 March, Nicoline van Enter – this time at the Trends in Progress Lounge of Hall 7.0 – will once again be sharing current and forward-looking trends, eco footwear and innovative approaches to footwear design with listeners in various “Trend Tweets”. Admission is free for trade fair visitors. The exception being the “Join the Early Birds” Footwear and Sneaker Trend Seminar on the Friday of the trade fair for Autumn/Winter 2011/12 and Spring/Summer 2012

The design attack area of GDS is considered by retailers to be a real treasure trove for special items. Under the new motto Electric City 100 red hot design newcomers will be coming together again in the special area of the urban Hall 3 for the forthcoming GDS. These include brands like Barund, Colors of California Art, Dipper, Duckfeet, FSH, Herzstück, Hummel, Lomloms, Pololo, Schuh Bertl, Taschendieb and 80%20, to name but a few.

Shoes for women, men and children are now also available from Italian label Napapijri. While rooted in the outdoor segment the brand now also offers trendy casual and sportswear plus matching accessories in addition to its performance line. Pronounced authenticity inspired by originality, natural style and a passion for travelling have made this name an icon brand.
>>> Napapijri Footwear

London-based, casual shoe label Pointer has been in existence since 2004 and stands for a simple and very independent style initially aimed at creating a fashion counterpoint to high-tech sneaker hype. Today, the young company aims at global distribution and offers a wide spectrum catering to the different needs of the international market.
>>> Pointer

“Feeling good has a name,” says the slogan at Brunotti, the surf and lifestyle label from the Netherlands. Behind this non-typically Dutch-sounding name is the Italian company founder Claudio Brunotti who stayed on in Holland after arriving there in 1979 to be fascinated by the surf of the rough North Sea waves. His first surfboards were made at his own workshop in Scheveningen.

Today Brunotti features not just boards and fashion clothing but an entire lifestyle range including bags, eyewear, accessories and the casual line Brunotti Footwear. The licensee for the collection is the young and fresh shoe specialist Palms & Pines Footwear B.V. from Waalwijk.
>>> Brunotti Footwear

Dominion is the name of the new shoe and clothing label specifically developed by Canterbury Leather International Ltd. for the European market. This New Zealand company has been around for 30 years, produces prime-quality sheepskin and leather goods and has been primarily active at home and in Australia where, the company say, they are among the market leaders in the sheepskin industry.

With their high demands made on trendy styling and exquisite quality they are now also set to conquer the “Old World”.
>>> Dominion

"Stylishly Urban" – really sums up the essence of Düsseldorf at its prime address, the Königsallee; and after the opening of the new InterConti and the reconstruction of the Breidenbacher Hof this avenue now boasts three 5-star hotels again and, hence, even more glamour and celebrities. The latter, more often than not, stay at the InterContinental – as did the Norwegian Royal couple on their latest official visit to Germany. A convenient opportunity for you to reside at this world-famous address is provided during GDS.

We have agreed on a special GDS rate incl. breakfast buffet. Please reserve by telephone on +49 (0)211 82 85 1123 or by e-mail at reservations.dusseldorf@ihg.com (booking code GDS Special).

Other hotels – also complete with travel arrangements – can also be reserved for you by our partner Düsseldorf Marketing & Tourismus.

Messe Düsseldorf GmbH
Messeplatz, Stockumer Kirchstr. 61, 40474 Düsseldorf , Germany
www.messe-duesseldorf.de
info@messe-duesseldorf.de

Amtsgericht Düsseldorf HRB 63
Managing Board: Werner M. Dornscheidt (Chairman)
Wilfried E. Moog, Wilhelm Niedergöker, Joachim Schäfer, Herbert Vogt
Chairman of the Supervisory Board: Dirk Elbers

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