TRENDS ONSTAGE in Hall 2 ++ Opening feat. Charlott Cordes, Mimi Müller-Westernhagen, Max Tidorf ++ Follow the Trend- Win fabulous prizes! ++ Entertainment, Relaxation, Information, Interaction ++ Reebok Reefresh Lounge ++ Barefoot Area by Biodyn ++ Design Attack ++ Speakers Corner in Hall 7.0

Dear Sir or Madam,

Allow GDS to inspire you: A visit to your store should always be a shopping experience and to make sure it stays that way we offer you fashion plus information in all its diversity from 10 to 12 September. At the Düsseldorf Exhibition Centre 780 exhibitors from 34 countries will be showcasing 1,800 new collections for Spring/Summer 2011.

Furthermore, the GDS Trendguide "Follow the Trend" will show you the way to catwalk shows, trend installations and seminars tailored to a wide variety of target groups. Find some highlights from our vast portfolio here – or the complete programme at GDS-ONLINE.com.

We look forward to seeing you there.
Your GDS-Team

Become our fan at Facebook: www.facebook.com/gds.schuhmesse

Nothing but fashion on the GDS runway:
4 Daily Shows

On the GDS runway TRENDS ONSTAGE in Hall 2 four daily shows will stage the latest looks for Spring/Summer 2011: In the upper style Show everything revolves around progressive and classic prime brands (daily at 11.00 am). Under the title "Wanderlust – Holiday Destination" the spectators are sent on a dream vacation to the most beautiful destinations around the globe.

Opening feat. singer Mimi Müller-Westernhagen, Star model Charlott Cordes and actor Max Tidof

On the first day of the trade fair Sarah - aka Mimi" - Müller-Westernhagen, the quirky frontwoman of rock group “mIMi” and daughter of rock musician Marius Müller-Westernhagen will perform before the show. Then the Hamburg top model Charlott Cordes will present selected premium shoes on the catwalk while actor Max Tidof will be watching as a VIP guest from the front row.

In the GDS Trend Show entitled Follow the Trend (daily at noon) well-known international quality brands from the Superior and Essential segments will stage the three GDS trend themes for Spring/Summer 2011: Primary, Vibrant and Multiply.

An overview of the extensive ranges at GDS is offered by the "Easy to go – Wellness Show" (daily at 1.30 pm). The first show on the Friday of the trade fair is opened by Miriam Höller, ; the beautiful action model is known from Germany’s Next Topmodel casting Show on TV and providing testimonials for the Reebok company.

Established iconic brands, renowned lifestyle and fashion brands as well as sportswear and kids’ shoe labels are presented by the "Shoes in Wonderland - Urban Fashion & Kids Show" (daily 3.30 pm). Here famous figures from Alice in Wonderland carry visitors away into a footwear fairytale.

>>> GDS Show Calendar

GDS Impressions © Messe Düsseldorf

Follow the Trend: Come along on the GDS Trend Tour, participate in the GDS Trend Scavenger Hunt and win fabulous prizes!

It's easy to play along: The guidance system leads you through the trend offerings in the exhibition halls like a golden thread – information on this is available in the entrance area. An overview of colours and materials for Summer 2011 is provided by N_TRENDS in hall 7.0. Ideas and inspirations for window dressing and decorations come care of TRENDS INN 4 in hall 4. In the neighbouring hall 5 the TRENDS INN 5 area follows on from this with new shoe and bag details, while the fashion show area TRENDS ONSTAGE in hall 2 sends the latest fashion onto the runway in four daily shows.

Collect the letters at each of these stations during your trend tour. Follow the hints on your participation card and enter the correct solution on GDS-ONLINE.com to have a chance at winning an iPad or high-quality frame trend books.

Trend label Tiggers welcomes the band Monrose as a special guest to its stand: the three girls will perform an "acoustic gig with guitar" at the Tiggers stand (Hall 03 / E34) on 10 September, the Friday of the trade fair, at 2.30 pm. Also visiting the Tiggers stand on Sunday, 12 September, is fencing world champion Britta Heidemann.

Luxury sportswear producer Hydrogen invites you to a Happy Hour at the TRENDS INN 4 on Friday, 10 September, from 4.00 – 5.00 pm (Hall 04 / B40).

Lifestyle specialist Marc O'Polo extends an invitation to an After-Work Get-Together with food and drinks from 5.00 pm on Friday, 10 September – right on the Marc O'Polo stand (Hall 05 E03 / F04).

GDS Social Media Lounges complete with Twitterwall are available in Urban Hall 3 and Essential Hall 6 on all three days of the trade fair. Visitors can now also get into touch with GDS via Facebook. www.facebook.com/gds.schuhmesse

Reebok will be celebrating a premiere at GDS. Launching its innovative EasyTone Technology where air pads in the insoles of the shoe selectively activate the muscles with each step, the sports label wants to “reintroduce fun to fitness studios” and become the No. 1 fitness brand,” says Marketing Director Jeremy Bauer. Fun at the fair is guaranteed by the Reefresh Lounge right next to the presentation area: cosy seating and refreshing drinks and snacks invite visitors to while away their time and exchange information and those wanting to experience EasyTone trainers hands-on, so to speak, are welcome to join in the test action. Here toning shoes will be on loan for five minutes during a stand-up talk in the Lounge or for two hours to walk the fair grounds.

Furthermore, from 2.30 pm on Friday, 10 September model Miriam Höller will be visiting the Reefresh Lounge – this finalist in "Germany’s Next Topmodel 2010" TV show is the official face for Reebok’s toning campaign for the 2010 Autumn/Winter collection. (Hall 03 / E69)

>>> Reebok

“Relax while walking the trade fair and simply go barefoot again,” this is how Biodyn’s invitation reads. For GDS this German comfort footwear company from Ermengerst will install a Barefoot Area. Under the motto “go for wellness …experience the barefoot feeling” visitors can experience how nice it is to feel their feet without footwear on sand, pebble and other uneven grounds.

Visitors can walk the barefoot area powered by biodyn from 10 to 12 September during the opening times of the trade fair (Hall 06 / B11)

>>> Biodyn

This time the Design Attack Area in Hall 3 comes under the title "Rumble in the Jungle" offering a treasure chest of fashion with independent fashion, urban and streetwear as well as accessories and up-and-coming lifestyle products from 100 selected newcomers.

Entertainment is also guaranteed: next to the waterfall on the Design Attack Plaza deckchairs and hammocks invite visitors to chill out and watch the DJs in the tree house or the shows by African acrobats “Wa Bantu”. At the Coco Bar visitors and exhibitors can enjoy a “pit stop” with cool drinks and snacks or read the "Jungle Times".

The Plaza is also the venue where the Design Attack Award 2010 is presented to creative new designers at 12 noon of the Sunday, 12 September.
Design Attack Happy Hours are held on Friday, 10 September from 6.00 – 7.00 pm and on Sunday, 12 September from 4.15 – 5.00 pm.

>>> GDS Show Calendar

Nicoline van Enter © Messe Düsseldorf

Target-group tailored trend lectures and seminars make GDS the information platform for the entire shoe sector. On all three days of the trade fair visitors will again be in for programme of about 20 talks delivered by international speakers. For the first time now the shared forum for all these professional lectures – with the exception of the "Sales Assistants’ Day" – will be the "Speakers’ Corner" in Hall 7.0.

New location, new time: Celebrating a premiere at the Speakers Corner is the popular Orderinfo Seminar organised by TextilWirtschaft magazine to kick off the trade fair on Friday – for the first time as early 9.30 am. Editors Jelena Juric and Gudrun Allstädt will provide a comprehensive overview of the latest fashion trends from the key international metropolises plus matching shoes, bags and other accessories. (Friday, 10 September, 9.30 am).

The topic "Consulting Competence through Knowledge of Styles" is addressed by Reiner Pfeiffer from style specialist Sioux. His thesis is that sales staff familiar with the most customary but also lesser known styles and capable of distinguishing them consult buyers better and thereby boost retail sales. (Friday, 10 September, 12.00 am, Languages: German/English)

In his talk "Milan Shop Windows" Roberto Gussoni, lecturer at the Italian Ars Sutoria International School, presents astounding results of his fashion and technology analysis of Milan store windows. (Friday, 10 September and Saturday, 11 September, each day at 2.00 pm, Languages: German/English)

Comfort shoe manufacturer Biodyn hosts the GDS panel discussion under the heading "How Much Fashion Can Functionality Take?" A roundtable involving experts from retail, industry and science will address this issue opening up new opportunities and innovative strategies for specialist retailers in addressing and retaining shoppers. The roundtable will be facilitated by Dr. Claudia Schulz, Press Spokeswoman of DSI. (Saturday, 11 September, 1.00 pm, Languages: German/English).


Nicoline van Enter, owner of the Amsterdam-based design forecasting agency Ytrends is known and loved for her inspiring lectures and unusual perspectives. In a number of different seminars on all three days of the trade fair she will again inform visitors on the up-and-coming young fashion shoe and sneaker trends for the 2011 Spring/Summer season.

In response to the great demand there will also be a kids trends lecture for the 2011 Spring/Summer season on Saturday, 11 September, at 12.00 noon.

The sustainability theme and the creative use of organic materials will be centre stage in the lecture "Eco and Fair Trade Developments in Footwear" held on Friday, 10 September at 3.00 pm.

The only seminar not free of charge "Join the early bird" allows visitors to look even further ahead in time. Here Nicoline will provide an overview of the trends for the 2011/2012 Autumn/Winter season on Friday, 10 September at 4.30 pm.

All aforementioned talks will be given in German and English.

Held only in English will be the Designers Networking Drink on Friday, 10 September 2010 from 5.30 pm. Following the Japanese pecha kucha presentation technique Nicoline will discuss with her guests the question: "What can we learn from ethical and historical footwear?".

>>> For all events see the GDS Show Calendar

Messe Düsseldorf GmbH
Messeplatz, Stockumer Kirchstr. 61, 40474 Düsseldorf , Germany
www.messe-duesseldorf.de
info@messe-duesseldorf.de

Amtsgericht Düsseldorf HRB 63
Board of Managers: Werner M. Dornscheidt (CEO)
Wilfried E. Moog, Joachim Schäfer, Hans Werner Reinhard (Dep. MD)
Chairman of Supervisory Board: Dirk Elbers

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