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SLY 010
Featured Labels
SLY 010
Rock Chic Experts
You can recognise young fashion label Sly 010 by its luxury rock chic look. Flamboyant bags in faded leather and lambskin boots with wildlife prints now round off the range.
Fashion at Sly 010 for Autumn/Winter 2012 is especially feminine. The line has a signature rock ‘n roll style with a strikingly elegant slant to it. Leather and fur are among the specialities of the house. And these are in even greater abundance in the new order season. The range has also been extended to include a comprehensive lambskin line. Bags made of python and flamboyantly faded leather round off the picture. Completing the look to perfection are lambskin boots with zebra, leopard and paisley prints – which have recently been incorporated into the range.
Sly 010 came onto the market in Spring/Summer 2010 and is Bernd Schuermann’s first own label. Schuermann knows about fashion: at his Berlin agency of the same name he has for 20 years now been selling renowned, international luxury haute couture and ready-to-wear brands including collections from the likes of Balmain, Azzaro, Guy Laroche, Paule Ka, J.Mendel, Tara Jarmon, Iceberg and Costume National.
Sly 010 creations come about in collaboration with a Deignteam. The brand is currently available in Germany, Switzerland, France, Russia, the Ukraine, Belgium, Israel as well as Austria. Worldwide distribution is handled by the agency Bernd Schuermann GmbH & Co. KG.
Text: Özlem Agildere
Photos: Sly 010
