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W Double You

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W Double You







Natural Exclusivity

The W Double You Bag Label takes the Natural Properties of Leather into Consideration. Virtually Exclusive One-Offs are the Result.


“What you see is what you get” is the motto at W Double You. This Italian premium bag label focuses both on typical Italian spirit and – especially – natural flair. Which translates as contemporary design teamed with classy materials and colours produced using traditional manufacturing methods. The style here is relaxed, casual and always naturally elegant. And the person behind all this is designer Gianni Segatta. His philosophy: the material points the way while not being forced in any direction. At W Double You many an idea develops while actually working with the naturally treated leather. From initial design right through to the finished product the organic obstinacy and originality of the material is respected. This considerate approach means final results are authentic, virtually one-off designs – i.e. exclusive couture creations.

In his work Gianni is also driven by a passion for unfussed functionality, for the craft, the art and for his target group: modern intelligent women with discerning tastes – customers who know what they want.

The range includes women’s handbags plus wallets and some styles for men.

Text: Özlem Agildere
Photos: W Double You

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