SHOES BY PEPE JEANS LONDON AW12 WOMENS TRENDS

03/02/2012

Pepe Jeans Footwear trains the Autumn Winter ’12 trends spotlight on London, the brand’s
spiritual birthplace, with a cornucopia of women’s fashion footwear designed to demand
attention. This season’s carousel of footwear trends references the nu-preppy trend
embraced by East London’s hipster set with a collection of classic looks each with a modern
twist.

URBAN NATURE
Setting its trend frequency to the rhythm of 21st Century London, this season’s Pepe Jeans
Girl conveys a quietly confident mix of modern and vintage, of trend-led and thrift store, to
create an eclectic look which is derived straight from the cafés and late-night speakeasies of
Brick Lane and Shoreditch.
Channeling this modern urban-bohemian look, the Urban Nature footwear collection presents
feminine chunky-heeled boots alongside comfort-led wedges in a diverse mix of fabrics
including woolen knits to underline a hand-crafted look.

LONDON CALLING
In London Calling, Pepe Jeans London takes a contemporary look at the style-conscious mod
tribes which populated the streets of London in the 1960s.
Reflecting the sharp-lined fashion-forward personality of the mod era, the London Calling
footwear collection introduces a parade of design-led bots in daywear-friendly matt finishes,
high-shine leathers and dark colours with touches of dark red detailing and metallic fixtures.
Leathers, plaids, houndstooth checks, faux fur and warm wool linings combine to deliver a
sophisticated and texture-rich collection.

73
Remaining in London, 73 delves into the nightlife of London’s East-End and focuses on the
hard-partying girls who populate the streets and bars, nightclubs and gin-joints of up-allnight
Shoreditch. This rock’n’roll aesthetic is brought to life through a mixture of glamorous
and sexy styles which present studded biker boots alongside skyscraper-high wedge-soled
heels for a dancefloor-ready look.

PORTOBELLO
Young, vibrant and fun, Portobello harks back to Portobello Market, the birthplace of Pepe
Jeans London and delivers an Autumn Winter ’12 collection which reflects the energy of
Notting Hill’s young fashion scene. The sportiest of the season’s trend themes, Portobello introduces
an energetic mix of colour-clash sneakers and urban-inspired flat boots in a mix
of leathers, suedes, checks and faux fur.

For more information, please contact soliva@pepejeans.com at Shoes by Pepe Jeans London
PR & Marketing Department, Alicante, Spain

Exhibitor Data Sheet