ART SHOESTORMING: The second Generation

2012 saw this design contest organised by young shoe label ART enter its second round. This time the final years of three Spanish universities com-peted for design victory. With his original sculpture this year's ART Shoestorming winner, José Ramón Rodríguez Nebreda, now repre-sents the motifs for the company's 2012/13 Autumn/Winter marketing cam-paign.

From pilot project to competition – after the popularity enjoyed by the initial ART Shoestorming in Spring 2011 this one-off university project has now become a renowned young talent prize for design students. After the successful first edition featuring two universities in Madrid and Barcelona, ART kicked off its second round now with a total of three universities due to high demand.

2012 therefore saw Madrid universities Escuela de Arte nº2 and Istituto Europeo de Design taking part for the first time along with Barcelona's renowned Escola La Massana. The professors and students of each institution's final years were delighted to be able to prove their skills in this extraordinary project under real conditions. The basic idea behind the ART contest is to creatively promote young talents and assist them in their careers. For students the competition is also a first opportunity to advertise themselves seriously in the design sector.

160 bright ideas in the form of plastic-art objects competed in the Handmade, Flexibility and Recycling categories in the second edition of the ART marketing project. The brief for participants was to embody one of the label's three brand-relevant themes in an imaginative and striking manner.

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