GDS editors interviewed CEO Dr. Patrick Pfister about the success formula of this young firm:

GDS: Dr. Pfister, what is so special about Ramon King shoes?

Pfister: The motto "Italian fashion meets wellness" is our recipe for success. Our casual-sports look with an Italian touch will make us a lifestyle product – so say our customers. They particularly appreciate that we offer a perfect wellness shoe that is fashionable nevertheless.


GDS: What potential is still held by the wellness theme in your view?

Pfister: We feel that the biggest wellness wave is yet to come.


GDS: What makes GDS important for your company?

Pfister: The fact that we are already in a position to exhibit at an international trade fair in this kick-off phase is a big asset for our young firm. Our sales agents and buyers expect us to exhibit at GDS.


GDS: Are there any plans to expand the collection?

Pfister: In the short run we will devote even more attention to the women’s collections. Trendy kids’ shoes that revive "body and soul" are also in the pipeline.

GDS: Thank you for the interview.


Ramon King AG is a family-managed business established in Zug in late 2009. The company specialises in shoes featuring the patented Right Walk System. Soles adapt to the natural movement of the feet. This freedom of movement means muscles are activated and strengthened.

Uppers are made of hardwearing leather and breathable 3D mesh. Skin-friendly leather linings ensure an ideal climate for feet. There are men’s and women’s styles. The first collection is already distributed in Switzerland and neighbouring countries.

New representations for the USA/Canada, United Kingdom, Japan and Korea are to be added to the team for the forthcoming 2011 Spring/Summer season.
- www.ramonking.com