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Swiss Line
Collections S/S 2011
Swiss Line
Swiss Line
Shoes for Bright Minds
The Swiss shoe company Swiss Line Fashion AG from Nidau promises "Shoes for Bright Minds" and a perfect combination of fashion and function. Innovative "kinetic walking" soles ensure a comfortable barefoot walking feeling for healthy and stress-free feet that are able to move in an entirely natural manner. Additional benefits include strengthening of the muscles and posture improvement. Although Swiss Line calls the concept "Intelligent Footwear", they are keen not to be associated with orthopaedic shoes. According to the company, the styles are extraordinary, revolutionary, innovative and exceptionally attractive. The target group is also clearly characterised: intelligent, successful and well funded.
Swiss Line shoes can be recognised by the red thread on the bottom of the sole: The so-called "kinematic chain" looks cool and also symbolises the integrated function with four clearly marked points on the foot that are responsible for damping, leading, stabilisation and load relief. There are shoes for women and men and for every occasion, whether classic, elegant or sporty.
Euro Brand Management in Grünwald near Munich is handling distribution and sales for the German Market, while the Hanspeter Krieg shoe agency in Grünen, Switzerland services the home market.
- www.swiss-line.com
