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Lifestyle Worlds

urban authentic - Hall 3

The brand world for trendsetters. Urban fashion can be found next to streetwear, eco brands meet traditional collections with a young spirit.

List of exhibitors

Hot-spot for fashionable lifestyle brands and sports collections which, in line with the idea of “Style meets Performance”, skilfully unite function with design and brand world for famous urban fashion trendsetters that have been known for generations, including streetwear and ecological performance brands.

List of exhibitors

design attack - Hall 3

"design attack" is the forum for about 100 outstanding newcomers who showcase their fashionable lifestyle collections. This themed world each season presents itself with a surprising new motto and a corresponding ambiance.
List of exhibitors

upper style - Hall 4

The area for high quality brands. Luxury fashion using the finest materials with a perfect finish.

List of exhibitors

prime² - Hall 4

Craftsmanship, exquisite materials and perfect finish – in the “prime²” Concept Area in the “upper style” segment, renowned high-quality brands are the predominant collections.

List of exhibitors

white cubes - Hall 4

Progressive Premium High Fashion Labels under the spotlight, exclusively for a discerning public.

List of exhibitors

superior - Hall 5

International fashion collections with style and quality, from casual wear to business look.

List of exhibitors

essential - Hall 6

The forum for fashionable German and established international brands with high standards of comfort and quality and an attractive range of wellness collections.

List of exhibitors