“Appearances can be deceiving!” One can indeed only use superlatives when describing the world’s first adidas Concept Store N° 74 on Torstraße in the heart of Berlin.

Because what is nestled here like a Trompe l’oeil along the inconspicuous graffiti-ridden old building façades on Torstraße reveals inside one of Berlin’s most innovative and successful store concepts with a lot of space for Berlin’s fashion, art and creative international scene.

N° 74 opened in 2008. These collections originated from the mystical installations of the artist Dirk Bonn. And N° 74 remains true to this principle. Fashion, art and music receive a forum here and are in constant discourse. Thus, the name should sound international and not already pigeonhole the store from the very outset. Thus, Building N° 74 was quite diplomatically selected.

Thus, one of the focuses of N° 74’s store concept is the cooperation with local and international artists upon which great importance is placed. Thus, the store can already look back on successful collaborations with Berliner Magazin 032c, Uslu Airlines, the Fantastic Man Magazine and Cookies, a Berlin night club.
Additionally, there is an exclusive selection of clothing, footwear and accessories from all adidas brands such as, for example, adidas SLVR on 200 qm, but also limited sneaker editions and nail polish from Uslu Airlines.

The N° 74 Concept Store dared to be one of the first to downplay the hip shopping district around Weinmeister Strasse and to discover new terrain. And N °74 has remained true to itself until this very day owing to its concept and its charm. Many have since followed this example and have made Torstrasse into a quite diverse trendy district with inspiring concepts and events that are always new.

N° 74 // Torstraße 74 // 10119 Berlin // Tel.: +49 30 530 625 13

Text: Lisa Trautmann
Photos: N° 74

To Homepage of N° 74

More Featured Shops

• Print page
• Tell a friend

• Companies-Products-News
• Newsletter

• RSS-Feeds
• Mobile