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Stepping on it: New women's shoe style Gigi from Forme Footwear celebrates the bearable lightness of walking
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Stepping on it: New women's shoe style Gigi from Forme Footwear celebrates the bearable lightness of walking
06/09/2011
Dynamically shaped carbon midsole and cushioning anatomical insole deliver pedestrian power - in stunningly feminine style!
Portland, Oregon / Munich, 07 September 2011 – Wouldn't we just love to bound through our day with the lightness and grace of a gazelle in the endless African steppes… but after hours of meetings, appointments, commitments and errands, we end up collapsing on the sofa as always, bad-tempered, exhausted, with throbbing feet and aching back - and very far from graceful! Depending on our activities and energy, we can clock up several thousand steps every day - that's quite some feat for our feet. Now Forme Footwear presents shoes that step in to give women's feet a hand, whether they're managing an office or a home: sophisticated carbon-fibre technology in the sole translates walking energy more effectively, accentuating forward motion. All that, and great looks too: the trendy, feminine style of Gigi is a master of the feelgood factor!
But how?
Getting the kids to school, dropping that suit into the cleaner's, a morning meeting with the department followed an appointment with a customer - keeping it brief to leave time for the hairdresser, collecting suit and kids, doing the shopping on the way home and dishing up dinner. Followed by an evening of TV on the sofa? Not a chance; your other half, friends and nightlife are calling! A short pit stop at the hall mirror for a make-up check, and it's off again - higher, further and faster to the latest après bar.
And they don't just look good!
The new Forme Footwear model Gigi has a hidden secret. Although it incorporates Forme's globally unique walking acceleration technology, the design couldn't be more unlike old-fashioned orthopaedic shoes. Instead, it unites every advantage of every shoe type in a single style. As sporty and casual as a sneaker and just as comfortable, it features a killer combination of top-quality materials, classically attractive colours and feminine cut, delivering true all-round potential.
Gigi's suede-textile mix is available in five elegant shades of Peacoat, Licorice, Hortensia, White and Black. And the soles of the turbo-charged sneakers also provide a burst of colour, with flashes of bright Blue, Pink and even glowing Orange to dazzle the eyes and fire up the feet.
How it works: The stylish seven-league boots have two key elements at their heart. An integrated carbon-fibre midsole is shaped especially to translate vertical impact forces into horizontal forward motion. In addition, the polyurethane of the Pureforme insole provides softer cushioning under the forefoot and is firmer at the heel, thus lowering the forefoot and distributing impact pressure evenly throughout the entire foot. These elements transform Gigi into a chic high-tech masterpiece that eases strain on feet and joints by cushioning impact, accelerating the natural forward roll of the foot and promoting a more dynamic, energy-efficient gait in walking.
What are you waiting for? Shoes on, and get going!
Features and availability
The women's shoe Gigi from the 2012 Summer Collection (RRP 159.95 €) is available at selected specialist retailers from March 2012 in colours Black, White, Hortensia, Peacoat and Licorice.
About Forme Footwear
Design and efficiency are the two factors that make shoes by Forme unique. Initial laboratory studies show that Forme's innovative FormeForward technology (pat. pending) reduces foot load and supports forward motion. Forme is thus the world's first energy-efficient footwear, incorporating a carbon midsole and cushioning Pureforme insole to encourage more dynamic gait and healthier posture.
FOR SMOOTH WALKING! Forme gives life a whole new momentum and is the perfect choice to show off attitude and style. Our athletic sneakers, trendy ballerina shoes and elegant men's shoes are developed in Portland, Oregon. Forme Ltd., founded in 2010, operates under the management of experienced footwear professionals Richard Litzel and Mikael Muegge. For further information see: www.formefootwear.com
Portland, Oregon / Munich, 07 September 2011 – Wouldn't we just love to bound through our day with the lightness and grace of a gazelle in the endless African steppes… but after hours of meetings, appointments, commitments and errands, we end up collapsing on the sofa as always, bad-tempered, exhausted, with throbbing feet and aching back - and very far from graceful! Depending on our activities and energy, we can clock up several thousand steps every day - that's quite some feat for our feet. Now Forme Footwear presents shoes that step in to give women's feet a hand, whether they're managing an office or a home: sophisticated carbon-fibre technology in the sole translates walking energy more effectively, accentuating forward motion. All that, and great looks too: the trendy, feminine style of Gigi is a master of the feelgood factor!
But how?
Getting the kids to school, dropping that suit into the cleaner's, a morning meeting with the department followed an appointment with a customer - keeping it brief to leave time for the hairdresser, collecting suit and kids, doing the shopping on the way home and dishing up dinner. Followed by an evening of TV on the sofa? Not a chance; your other half, friends and nightlife are calling! A short pit stop at the hall mirror for a make-up check, and it's off again - higher, further and faster to the latest après bar.
And they don't just look good!
The new Forme Footwear model Gigi has a hidden secret. Although it incorporates Forme's globally unique walking acceleration technology, the design couldn't be more unlike old-fashioned orthopaedic shoes. Instead, it unites every advantage of every shoe type in a single style. As sporty and casual as a sneaker and just as comfortable, it features a killer combination of top-quality materials, classically attractive colours and feminine cut, delivering true all-round potential.
Gigi's suede-textile mix is available in five elegant shades of Peacoat, Licorice, Hortensia, White and Black. And the soles of the turbo-charged sneakers also provide a burst of colour, with flashes of bright Blue, Pink and even glowing Orange to dazzle the eyes and fire up the feet.
How it works: The stylish seven-league boots have two key elements at their heart. An integrated carbon-fibre midsole is shaped especially to translate vertical impact forces into horizontal forward motion. In addition, the polyurethane of the Pureforme insole provides softer cushioning under the forefoot and is firmer at the heel, thus lowering the forefoot and distributing impact pressure evenly throughout the entire foot. These elements transform Gigi into a chic high-tech masterpiece that eases strain on feet and joints by cushioning impact, accelerating the natural forward roll of the foot and promoting a more dynamic, energy-efficient gait in walking.
What are you waiting for? Shoes on, and get going!
Features and availability
The women's shoe Gigi from the 2012 Summer Collection (RRP 159.95 €) is available at selected specialist retailers from March 2012 in colours Black, White, Hortensia, Peacoat and Licorice.
About Forme Footwear
Design and efficiency are the two factors that make shoes by Forme unique. Initial laboratory studies show that Forme's innovative FormeForward technology (pat. pending) reduces foot load and supports forward motion. Forme is thus the world's first energy-efficient footwear, incorporating a carbon midsole and cushioning Pureforme insole to encourage more dynamic gait and healthier posture.
FOR SMOOTH WALKING! Forme gives life a whole new momentum and is the perfect choice to show off attitude and style. Our athletic sneakers, trendy ballerina shoes and elegant men's shoes are developed in Portland, Oregon. Forme Ltd., founded in 2010, operates under the management of experienced footwear professionals Richard Litzel and Mikael Muegge. For further information see: www.formefootwear.com
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