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The perfect Match – Match men's shoes by Forme Footwear complement any outfit and accelerate walking

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The perfect Match – Match men's shoes by Forme Footwear complement any outfit and accelerate walking

06/09/2011
A man is only as good as the shoes he wears ... Cool, dynamic, comfortable and adaptable – this men's shoe features everything women want in men!

Portland, Oregon / Munich, 07 September 2011 – It's a must-have: a shoe for all occasions, for all outfits and all situations, comfortable and high-quality. It's Forme Footwear's new men's sneaker Match. It not only lives up to men's high demands for good looks and great fit – it actually excels them by offering sophisticated functional features. This shoe is packed with high-tech physics: the carbon-fibre midsole and ergonomic insole are designed to interact, delivering added dynamism. The wearer can feel immediately and actually increasing the energy efficiency of walking. At last, shoes that men can go misty-eyed over!

Shoes as a phenomenon
Men have always been baffled at the ecstasy that shoes can arouse in women. Surely subjects you can really get your teeth into – steel, petrol, carbon – are far more interesting? Men wear shoes, they don't talk about them – and they certainly don't go wild over them. But what if both these aspects were united? What if shoes combined with carbon and high-tech and took on a functional, sophisticated life of their own?

Inspiration from Forme
Now Forme Footwear has made that leap and launched the world's first energy-efficient shoe. The shoe features integrated smart technology - attracting men's attention from the outset, and the special carbon-fibre midsole transforms Shanks's pony into a racing car. And that's no mere empty phrase – the shoe actually accelerates the natural forward roll of the foot for a smoother and more dynamic gait when walking. How does it work? The carbon midsole is designed to interact seamlessly with a dual-density anatomical insole offering varying levels of firmness. As the wearer walks, the sole translates vertical impact forces into horizontal momentum, cushioning impact and promoting harmonious forward motion.

A Match of eight games
Subtle or striking? Single-shade or multi-coloured? Simple or sporty? If you like the comfortable, go-anywhere style of sneakers, you'll love Match. It's available in eight colourways. Black – through and through. Black/White – with white-edged sole for a sporty touch, continued through the rest of the range. Peacoat – deep midnight blue, and Rum Raisin – a striking warm red-brown that lends enlivening contrast and sophisticated sports dynamism to any outfit, with white-edged sole and white laces. The smooth, polished leather of these four styles has an attractive, subtle gloss, transforming sneakers into urbane artworks that spark up jeans – or even neatly creased office wear.
The other four Match models are designed in nubuck leather with a matte, velvety finish that highlights their casual, sporty style. They also offer a range of masculine colourways. Slate – a trendy charcoal; Sand – an ochre shade and ever-popular choice for men's footwear; or cooler shades of White/Cool gray and Vaporous gray/Peacoat. With white laces and white/grey design, these shoes can be teamed with blue jeans or casual cargo pants as the perfect leisure choice.
With such a wide choice of attractive styles, men can now experience a problem that was previously known only to women – the agony of choice in the shoe store. The answer is simple: buy several. You can never have too many Matches, because once you've experienced the new footwear feeling, you'll never want to be without it. Could this herald a new age of shoe mania for men?

Features and availability
The men's shoe style Match from the 2012 Summer Collection (RRP 169.50 €) is available at selected retailers from March 2012 in colourways Black, Black/White, Peacoat, Rum Raisin, Slate, Sand, White/Cool gray and Vaporous gray/Peacoat.

About Forme Footwear
Design and efficiency are the two factors that make shoes by Forme unique. Initial laboratory studies show that Forme's innovative FormeForward technology (pat. pending) reduces foot load and supports forward motion. Forme is thus the world's first energy-efficient footwear, incorporating a carbon midsole and cushioning Pureforme insole to encourage more dynamic gait and healthier posture.

FOR SMOOTH WALKING! Forme gives life a whole new momentum and is the perfect choice to show off attitude and style. Our athletic sneakers, trendy ballerina shoes and elegant men's shoes are developed in Portland, Oregon. Forme Ltd., founded in 2010, operates under the management of experienced footwear professionals Richard Litzel and Mikael Muegge. For further information see: www.formefootwear.com

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Announcement: GDS Magazin 03/2011
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