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Palladium, Amsterdam

Featured Shops

Palladium, Amsterdam

The retail concept behind the 85 sqm store is themed uneven terrain; exploring and uncovering hidden, underground locations in world capitals.

This is translated through bare walls and recycled furniture, like rubble bins.

The use raw materials such as concrete, steel, scrap wood and rocks enhance Palladium’s unpolished attitude even further.

The rugged and industrial setting is designed and built by Gadde & Wawro, a German/Dutch design agency, specializing in creating store systems, display systems and exhibition furniture.

The store also offers modern day variants on the classic models though, which are strikingly executed in robust leather or cosy shearling. With this, we are sure Palladium’s sturdy footwear is here to stay.

Being one of the largest trends of the nineties, Palladium boots made a slow but steady comeback in the zeroes. But by opening a first European brandstore in Amsterdam, the French label has made a definitive return. With that the authentic fashion classic shows it has passed the test of time effortlessly.

Founded in 1920, Palladium went from making tires for the emerging avation industry to producing footwear after World War II ended. This adventurous heritage has obviously inspired the interior of the Amsterdam brandstore. The retail concept behind the 85 sqm store is themed uneven terrain; exploring and uncovering hidden, underground locations in world capitals. This is translated through bare walls and recycled furniture, like rubble bins. The use raw materials such as concrete, steel, scrap wood and rocks enhance Palladium’s unpolished attitude even further. The rugged and industrial setting is designed and built by Gadde & Wawro, a German/Dutch design agency, specializing in creating store systems, display systems and exhibition furniture.

Campaign photo’s on canvas alternate on the bare walls every season and form a smooth contrast to the rest of the store interior. The pictures portrait the modern day explorer, as the brand refers to wearers of Palladium boots today. This motto takes us back to 1947, when the French Foreign Legion decided on wearing the, now iconic, Pampa boots because of their functionality, durability and comfort. With the term modern day explorers Palladium celebrates the second youth of this classic boot, completely made out of (tire) rubber and canvas. The store also offers modern day variants on the classic models though, which are strikingly executed in robust leather or cosy shearling. With this, we are sure Palladium’s sturdy footwear is here to stay.

Leidsestraat 19 // 1017 NT Amsterdam // The Netherlands // Tel.: + 31 23 543 05 90

Text: Gwen Klous
Photos: Palladium

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