Firmenprofil

CONNECT TO YOUR HUB

The name HUB is derived from the English term hub: a place where people meet and activities flow. HUB is synonymous with Street Fashion. Street Fashion develops in the subcultures of urban areas, meeting places for creative people. HUB is definitely not a sports brand, but its designs are heavily influenced by tennis, because of the background of its two founders. HUB designs have a casual and clean look (“sophisticated sneaker”) and HUB’s can always be worn with jeans. A characteristics of these shoes is the orange Z-stitch.

HUB's iconic Z-stitch is more than a physical connection on the sneakers where it is connecting the materials. It is also a metaphorical connection by giving people the opportunity to connect with their hub. This hub could be a place where your roots are, that is closest to you, or a person you want to connect with, because of admiration or love.