Firmenprofil

HISTORY

The beginnings of Pedro Miralles date back to 1946, when the teenager, tired of being in an office of a shoe factory, sets out to do what he likes best: selling shoes. He was shoe agent until 1953, when he started to manufacture shoes. It was not until 1959, that Pedro Miralles was registered. Now, with over half a century, Pedro Miralles, is dedicated to the manufacture and marketing of footwear for women in the upper-medium segment. A prestige and quality shoes always adapted to current trends.

Over the years, he creates the current factory in Elche (Alicante) Spain.

The seventies were hard, working in shifts 24 hours, concentrated on the domestic market.

In the 80’s, Pedro Miralles son joined the company, to keep the family tradition. The new member, also named Pedro Miralles, brings fresh ideas. Changes were introduced in the production involving major restructuring, both technological and human. At that time, the factory had 160 workers.

In 1992, they began to expand abroad, while creating a new brand with a more youthful style. The company “HOBBY SPORT” was born, directed by Pedro Miralles father with his daughter Cristina. An independent company, but thanks to the synergy of the parent company, soon placed at the forefront of the Spanish footwear industry.

In 1997, Amparo joined the team, youngest daughter of the founder of the firm. She developed her first marketing policy focusing on the brand. Developing a new strategy, which occurs season after season of media actions: developing corporate brand identity, advertising of point of sale, fashion press, television, films, theater, POS, etc.

Moreover, during the first decade of the XXI century, continuing to open new markets such as Australia, New Zealand, Russia, Central America and South Africa.

Currently, the company designs have achieved international acclaim and are present on five continents.