Firmenprofil

About us

USG Brands: the brand enterprise with a passion for sports

USG Brands, located in Amsterdam Zuidoost, is part of the Unlimited Sports Group (USG), together with Perry Sport, Aktie Sport, Time Out and Primo (Belgium). USG Brands is a growing organisation that stands for ambition and entrepeneurship in the sports and lifestyle market. Through licensed development and/or distribution of quality brands, including Le Coq Sportif, Pantofola d'Oro, Ellesse, Helly Hansen, Champion, Cars Footwear, Athlete, Maui & Sons, Eddy Mercx Footwear, Lotto, Valsport and Tenson we deliver an exciting and unlimited sports and lifestyle experience to consumers and retailers every day. Our organisation is result-driven and creative, with an obvious passion for sport, lifestyle and fashion.