'Between human will and natures forces', Helly Hansen's story began in 1877. After years at sea, the Norwegian captain Helly Juell Hansen and his wife began to produce oilskin jackets and trousers. All of their products were made of coarse linen, soaked in linseed oil.

Today, more than 130 years later, athletes and explorers trust their lives to Helly Hansens 'pure' clothing. The company provides high-quality, protective technical gear for work, survival, water and sporting activities.

Helly Hansen works and plays in some of the harshest environments on the planet to create the best possible performance gear.

The company works closely with people who are frequently exposed to the elements in their working or sporting lives, so that it can continue to optimise the technology and design of its products. 'We work hard, so you can play hard.'

Le Coq Sportif was created in 1882, when founder Emile Camuset set up his own hosiery workshop in Romilly-sur-Seine, France.

From the early days of the company, when it supplied uniforms to local football club Etoile Sportive, and throughout its rich history, Le Coq Sportif has been associated with great teams, players and events.

Le Coq Sportif has always been a multi-sports brand, but it has a particularly strong heritage in the fields of tennis, cycling, football, running and boxing. The brand has often been seen at the Games.

The Le Coq Sportif brand and its rooster logo offer a perfect mix of accessibility and elegance, in combination with a great heritage. This has inspired authentic and inventive legends in the field of sports and lifestyle.

It is 1886, and the Lazzarini family sets up a shoemakers workshop in Ascoli Piceno in Italy.

Characteristic of Lazzarini's work is the fact that all of the shoes he makes are both flexible and comfortable. The younger Lazzarini, Emidio, takes up the family business in the 1950s, following in the footsteps of his father and grandfather.

Continuing the family tradition, Emidio also manages to develop shoes that offer unparalleled freedom of movement, flexibility and fit. His work captures the essence of pure craftsmanship. In short, Emidio Lazzarini's shoes prove to be a blessing for both athletes and everyday customers who desire supremely comfortable footwear.

Pantofola d'Oro: the golden slipper, a thoroughbred Italian brand. Stylish from tip to toe, and elegant to the core. A sporty soul, infused with a healthy dose of Italian machismo and luxury.

In the mid1940's a happy-go-lucky kid by the name of Paul Rydholm stood behind the counter of his father's men's outfitters in the little coastal town of Varberg and wondered. Why, in the name of goodness, couldn't you get good hats for cycling? The urge to find the answer to this was overwhelming. Pretty soon the Kent cycling hat came to life on Paul's drawing board and cycle manufacturer Monark was a big customer. It wasn't long before this plucky kid had designed trousers with innovative pockets, cut for a more enjoyable outdoor life but still made for ordinary folks. Just like Paul himself. In 1951, Paul took the big step of starting his own business under the name Tenson.

Paul described his intended 'Nature Man' like this: 'Tenson-Man - ski's, hunts and fishes, wanders in the forest with his pipe in his mouth. Smells good, little kid, a little tuna fish, a little gunpowder. Can't live without his jacket. Sleeps in it if he can. One of those half-tall things with a thousand pockets to keep stuff in. That's what Tenson-Man likes, the guy with a pure heart and gunpowder in his moustache. The kind of guy every girl wants to roll meatballs and fold the bedclothes for.'

This way of thinking was in line with the slogan Paul created for Tenson- "A way of living".Why? Well, because Paul realised that a Tenson customer wasn't just buying a jacket - they were buying a successful experience. Paul Rydholm is no longer with us, but here at Tenson, we stick by his philosophy to create garments for ordinary people who like to have it good outdoors. Clothes with functionality and feeling, clothes with smart solutions and comfortable cuts. The Tenson heart continues to beat for Paul and all our customers who just like us, are people who enjoy living an active and prosperous life.

The history of Valsport began in 1920. The company was the first manufacturer and designer of sports apparel, footwear and accessories on the Italian market. Valsport soon became renowned for its craftsmanship, high quality materials and other outstanding aspects that continue to define the brand as it evolves.

Throughout the years, the Valsport name has been linked to numerous unforgettable moments in Italian sport. From the 1960s onward, Valsport has been primarily associated with football. Valsport&rsquos collections continue to reflect a timeless blend of sport, tradition and Italian fashion.

High quality materials, elegance, craftsmanship, attention to details and unique Italian design: these have been the defining characteristics of the Valsport brand since its inception in 1920. Drawing on this rich heritage, Valsport is now proud to introduce the high-end Gianfranco Valle label. The new line is a bold statement, designed to compete with the world&rsquos top fashion brands. Gianfranco Valle features the finest footwear with calfskin lining in two collections: Dressed and Dressed+.

Valsport proudly introduces a high-end footwear collection for today&rsquos sophisticated style-conscious man around the globe who appreciates authentic European design, comfort & quality to suit his modern lifestyle both at work and on the go.

Drawing on the rich history of the brand, Valsport now offers an entirely new future. High-end, stylish footwear with sport influences for men in pursuit of perfection.

Fashion is our sport. And it shows.