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Piccadilly takes super comfortable shoes to GDS

Women who value comfort know the shoes by Piccadilly. Following this concept, the Brazilian brand developed a collection for the summer 2010 of the Northern Hemisphere thinking about the consumer who wants to feel good all day long. The launchings of the brand will be exhibited at GDS, German tradeshow from September 11 to 13 in Düsseldorf.

As themes, Nautical, Hippie, Indian, Roman, Tribal and Safari show the strength of ethnic groups. For traditional women, the collection brings back pumps, mules, clogs and “babouches”, wildcards that bring more convenience to everyday life. Wedge platforms appear in wood and cork textures. There is also space for closed backs as a rereading of the Roman Style.

In the portfolio, there are Derby, Derby metallic, plant and Gloss Micro Joly, with emphasis on microfiber Anaconda, Joli Goat and the new Baby Croco. The last three with striking animal skin textures that are true sensations in a woman’s wardrobe.

Comfort - Piccadilly has researched components and comfortable shapes for over 50 years. From this constant investment was born a revolutionary technology: Piccadilly MaxiTherapy, bringing benefits good for health. The technology consists of a mesh of super flexible biofibre that emits long infrared rays that improve several functions of the body.

The presence of the company at the fair is organized by Brazilian Footwear - Footwear Exportations Promotion Program, developed by Brazilian Footwear Industry Association (Abicalçados) in partnership with Brazilian Trade and Investments Promotion Agency (Apex-Brasil) connected to the federal government.