Beppi

Did you know that

One of the rules for the creation of the brand name was that it should not have more than two syllables: the brand name BEPPI was therefore created from the BE in Beatriz and the PI in PISCO, forename and surname, respectively, of the wives of the two partners at the time, plus an extra "P" to complete the effect.

What makes Beppi different

BEPPI is happiness, informality, relaxation, quality, cheerfulness, all this differentiating it from other brands.

Innovation

BEPPI offers a product range based on cheerfulness and relaxation. It seeks the best partners to offer its customers the ideal relationship between quality, fashion and price, addressing the needs of end customers in these 3 sectors. Beppi works to be a segment leader in the markets in which it operates.

Brand Mission and Values

The maturity that the BEPPI demonstrates to the level of the quality, environment, security and social responsibility has equally contributed ti its affirmation beyond-borders. Assuming a responsibility commitment, the mark occupies a position of prominence, being certified in these areas, through norms ISO 9001, NP 4397, ALONE ISO 14001 and 8000.

Strategy

Beppi has a communication strategy aimed at 2 different audiences - distributors and end customers - promoting tactical initiatives that create a push and pull effect.

For distributors, it presents collections in advance and provides merchandising material to promote the products at points of sale; it also informs them of the advertising plan that will accompany peak sales to end customers. The packaging and product presentation resources also comply with rigorous principles of identification with the brand's visual codes.

For end customers, BEPPI prepares advertising communication initiatives for the mass media, aimed at creating a high level of brand awareness, based on customers' daily life and in tune with its brand positioning.

History of the Brand

Property of the company Planitoi S.A., the BEPPI was born in 1992. Since the beginning that was worried to create bases that allowed it to serve all the family, of new oldest, offering to all the same relaxed and happy attitude. The acceptance on the part of consumers has been a constant, proven fact for the ones more than 40 countries where the mark meets currently.