Four Trillion Options

ShoeVita makes every shopper a designer. The young premium shoe label from Frankfurt offers a configuration system with a wide choice of lasts, colours and materials that allows an almost endless variation of styles. For this company the key to success lies in multi-channel retail boasting a balanced mix of online-offline activities. For bricks-and-mortar retailers collections are specifically tailored to their needs.

In the Premium webshop female shoppers become designers. Be it court shoes, wedding shoes, high heels, peep toes, ballerinas, Chelsea boots, wedges or slip-ons – here shoppers can customise their personal favourite shoes in their favourite material and colour plus preferred details with the help of a 3D configurator. Every shoe is a one-off and handmade by experienced shoemakers in Europe within three to six weeks. Only fine Italian leather is used.

The 3D configurator works like a complex construction kit. By company accounts, it is possible to design a style in four trillion versions. In 2014 the company launched as a webshop only, which “proved a great teacher” say the two founders Katherina Engelhard and Gabriele Sosnizkij.

After the start-up the brand has simultaneously built a bigger market base. “Customer proximity based on personal advice has been an integral part of ShoeVita’s brand strategy from the outset. This is why adding a physical retail structure is a perfect complement for the webshop,” Sosnizkij adds. September 2015 saw the opening of a Shoe Design Lounge at Galeria Kaufhof on Frankfurter Zeil. Since April 2016 the company has cooperated with Vögele Shoes in Switzerland. Five of their fully owned outlets also opened this year and 15 additional stores are underway. Now ShoeVita intends to also close the gaps in physical shoe retailers’ ranges with individually designed ranges geared to their specific needs.

The collections for Spring/Summer 2017 feature shiny metallic leather, delicate pastel shades, radiant sherbet tones and lavish prints. The target group are modern, self-confident women with a look inspired by the urban lifestyle of vibrant metropolises. The styling is described as exquisite and classic as well as stylish and cool.  

Snake prints are refined by pastel shades. Powerful trend tones feature on iridescent leather next to glitter effects. Shiny, multicoloured soles as striking highlights add to the refreshing spirit of this collection. The materials used include velvety goat suede, shiny or metallic embossed calfskin and soft nappa. Timeless classics are given a fashion twist by extraordinary material mixtures. White sling pumps become fashion statements thanks to powder-rose/golden snake print toe caps, while mock python graces pointed Chelsea boots.

For the first time, there are now casual styles in suede for men and the Mum & Daughter collection offers both chic and candy-sweet styles.

Trends play a pivotal role at ShoeVita. This is why the collection is constantly modified regardless of the season and is available for re-order at all times. With individual size sets ShoeVita also caters to specialist retailers’ requests. Here the premium label also covers the segment of larger and smaller-than-regular sizes. Women’s shoes are supplied in continental sizes 33 to 45 including half sizes. On top of this, various lasts and widths are available – so comfort does not fall by the wayside. By company accounts, the specifically developed inner sole – Soft Sole Solution – with its lining is designed to make walking on high heels as easy as in ballerinas. Recommended retail prices are between EUR 149 and EUR 269.

To the website of ShoeVita

Text: Özlem Agildere
Photo: ShoeVita