Gordon & Bros
„Goodyear Welted“ meets Tattoo-Designs
175 individual steps for the perfect shoe – are required by Düsseldorf shoemakers Gordon & Bros before they label their welted shoes with the “Goodyear Welted” quality seal. This gives the Gordon & Bros signature shoe Levet 2506 a particularly strong appeal – a classic full-brogue Oxford whose timeless design blends the old-established tradition of sewing high-quality leather with quality and wear comfort.
Already since the brand’s founding in 1988 Gordon & Bros have been manufacturing their high-quality shoes using special machinery built and sold throughout the world 30 years ago. To find this machinery brand founder Ash Mecca travelled the world. He found some of the last still functioning examples of it in the east of the United States which he then had elaborately refurbished and transferred to his production site in India. The local staff there christened this new and vital working instrument “Gordon”. This kind gesture laid the foundation stone for today’s brand name which is made up of the name of the machine and the brotherly collaboration between the development location of Germany and the production location in India.
To be uniquely different – is the aim of the brand. The latest accent added to the range is the Tattoo special edition that is launched for Summer 2017. The driving force behind this idea was the ever stronger push towards individuality. Which means modern gentlemen will in future be able to have an individual tattoo actually punched into their favourite Gordon & Bros shoes – be these business shoes, ankle boots or double monks. From August the www.gordonbros.de website will feature a link to the customising tool which can be used to select from already prepared designs or your very own tattoo motifs.
Cool, classic, comfort – also for Summer 2017 remain the three pillars at Gordon & Bros. In colour terms things are pretty lively and in tune with the season with blue, green, navy, red, cognac and black. The partially “Goodyear Welted” shoes feature either wingtip brogue perforations or present a chic, square-toe dress shoe. Highlights are flexible leather soles as well as exclusive new sneakers that will be presented at GDS for the first time.
At GDS you can find Gordon & Bros in hall 5, J14
To the website of Gordon & Bros
Text: Julia Lauber
Photo: Gordon & Bros