Makes a Departure!
Greek women’s shoe label Etty Leon is inspired by distant galaxies in Autumn/Winter 2017/18. The Premium collection is not only departing to stellar spheres in fashion terms, it is also making a departure from the mainstream in stylistic terms. The signature style is unmistakeable, elegant and international.
Galactic input and an unmistakeable signature style characterise the line of the classy women’s shoe label Etty Leon. The designer, who also gives her name to the brand, founded her company about a year ago in Greece and has just sent her first collection for Spring 2017 to market. She will be presenting her new styles for Autumn/Winter 2017/18 next February at GDS in Düsseldorf.
Quality is important for Etty. Her shoes are manufactured in workshops in Athens. Without exception she hand picks the high-quality materials herself in Italy. Her style is international. No wonder as design know-how comes from the USA. Etty studied Fine Arts there as on a grant at Maryland Institute College of Art in Baltimore to then graduate in Accessories Design from the Fashion Institute of Technology in New York.
Whether it is with teetering high heels, peep toes, high-leg boots, comfy flats, lightweight heeled sandals or sporty sneakers – Etty’s striking design elements run like a common thread through the entire summer collection adapting them to each form in a style-assured way. For the new season the designer sought her ideas in the universe. She found what she was looking for in the stars and planets. She transposes her inspirations into graphic patterns: with stylisation, abstraction and a love of surprises she features cut-outs, applications and accessories in unusual places. Metallic effects, reflections, silver, gold, violet and black play a key role in terms of colour and detail. Among the materials fine calfskin is a favourite. Recommended retail prices range between Euro 250 and Euro 460.
And what shapes does Etty consider particularly important in the coming round of orders? Her answer confidently sums up the democratic fashion zeitgeist: “A key style is always the one that makes you feel unique and self-confident.”
To the website of Etty Leon
Text: Özlem Agildere
Photo: Etty Leon